The Los Angeles Rams boasted the number one offense in the NFL last year, thanks in part to the impactful play of Sammy Watkins. Utilizing speedo route concepts with max protection and play-action, Watkins’ ability to run deep routes was a cornerstone of their offensive strategy. One notable example is when Jared Goff connected with Watkins on a 67-yard touchdown pass, showcasing the effectiveness of this approach. Watkins’ speed allowed him to stretch defenses and create significant opportunities downfield.
The New England Patriots employed similar tactics with Brandin Cooks, who played a role akin to Watkins. In one instance, Cooks ran a deep over route while Chris Hogan ran a post, both benefiting from max protection off play-action. Tom Brady, recognizing the safeties squatting in the middle of the field, hit Cooks in the void for a touchdown. Cooks’ speed mirrored Watkins’, making him a vital component in executing these deep passing plays effectively. His ability to finish routes with speed was crucial for the Patriots’ offensive success.
As Brandin Cooks transitions to the Rams, he takes on the role previously held by Watkins. His speed will be a critical asset, not only for his own receptions but also for opening up the field for other receivers. Cooks’ presence will force defenses to account for his deep threat, thereby creating opportunities for teammates like Robert Woods. In the Rams’ offensive scheme, Cooks’ ability to run precise, deep routes will be essential in maintaining their status as the top offense. His integration into the Rams’ play-action and max protection schemes is anticipated to bring a similar, if not greater, impact than Watkins did last season.